The Sock Swipe


Photographer Ellen von Unwerth
Brand Happy Socks

Photographer Ellen von Umwerth

Photographed by German photographer and director Ellen von Unwerth, the 25-year-old Swedish super model Stella Maxwell stars in the new Fall Winter 2016 campaign for Swedish retailer Happy Socks.

The renowed female photographer, Ellen von Unwerth, was given total creative freedom to interpret the new Happy Socks collection. And indeed she created a playful narrative in true retro 1950’es technicolor style that can only make you smile.

The FW16 campaign depicts Maxwell as a housewife with a large collection of hand washed socks in vibrant and colorful styles. The campaign video and images are fun, colourful, whimsical and humorous.


The campaign video presents models Eva Doll and Cody Saintgnue as the sock hopping thieves who manages to run away with Maxwell’s socks collection.

Music “Clean my hands” by Cutty Gold.


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