organic, modern, aesthetic, sustainable, beautiful, simple, elegant
Danish-born, New York based make-up artist, Kirsten Kjaer Weis has created a visionary and forward-thinking cosmetics brand that alters the perception of modern cosmetics. The new brand KJAER WEIS recognizes health and beauty equally by fulfilling the desire and demand for colour cosmetics made with the highest quality, safe, natural and organic ingredients without compromising on luxury or contemporary design.
Kirsten grew up in the countryside in Denmark, and it paved the way for her interest in living with respect for nature. Having worked for over 15 years as a make-up artist in Europe and the US for clients including Bazaar, Vogue and ELLE, Kirsten is well versed in what women want. Kirsten felt that women were often being asked to compromise on something: “The visual appearance of a product as well as the retail environment are huge factors in shopping for make-up”, she says. “I always wanted a line that could hold its own in terms of quality and design alongside the established brands in department stores and design boutiques”. Seeing a void in the market for colour cosmetics with clean formulations, sustainable principles, in a modern design, Kirsten embarked upon creating her own range. The beautiful aesthetic, high quality packaging design is made in collaboration with renowned designer Marc Atlan, long respected for his award winning designs with companies such as Helmut Lang and Comme des Garçons.
Each compact comes with your chosen colour. Refill pans are available in customized, simple paper cartons that are functional yet beautiful and are fully recyclable, so care has been taken to maintain sustainability principles as well as high design standards. For the creation and formula for KJAER WEIS, Kirsten has worked with one of Europe’s leading organic manufacturers. “I love how the pure beauty and energy of these plants enhance the beauty of the wearer”. The raw materials, natural preservatives and pigments are extracted from minerals, plants and wild flowers, specifically chosen for their colour, scent and natural properties that have an affinity with the skin. “I believe women deserve the feeling of putting the best ingredients on their skin, that the body actually celebrates and resonates with – not something it’s trying to fight”.
KJAER WEIS was launched in 2010 introducing an edition of modern colour cosmetics in elegant packaging that women will want to return to time and again.